Napa Valley without wine? It sounds like a contradiction. Napa is one of the great wine regions of the world, and most guides assume a tasting-room crawl is the whole point of a visit. But I lived and worked in California for years before we began traveling full-time, and I have come back to the Napa Valley many times since, often as the travel companion of someone who does not drink, for both health and personal reasons. On those trips we always built in wine-free days, and after all of them the short version is this: there is far more to do here than swirl and sip, and a non-drinker can have a full, memorable trip.
This guide is for anyone planning a Napa trip who will not be drinking. Maybe you are pregnant, sober or sober-curious, under 21, the designated driver, or skipping alcohol for health or faith reasons. Maybe you simply drew the short straw and are along for the ride with a wine-loving group. Whatever the reason, you do not have to sit the trip out. Below are the things we keep coming back to, the practical details and prices you will want, and a section on Napa’s growing non-alcoholic drinks scene so you can still get the tasting-room ritual without the alcohol.

Table of Contents:
Is Napa Valley Worth Visiting If You Don’t Drink?
Yes. Napa is well worth a visit even if you never set foot in a tasting room. You can ride a hot air balloon over the vineyards at sunrise, soak in a Calistoga mud bath, tour a hand-built medieval-style castle, eat at some of the best restaurants in the country, and watch a geyser erupt every few minutes. And if you miss the ritual of tasting, Napa now has a real non-alcoholic drinks scene, from alcohol-removed wine flights to a guided zero-proof tasting tour.
Our top wine-free picks: a sunrise hot air balloon ride over the valley, a Calistoga mud bath, lunch on the lawn at a picnic-friendly winery, and a non-alcoholic flight at The Yount Room or Castello di Amorosa. If you want the tasting experience fully handled, book a Napa Zero Proof Tours walk. And because the non-drinker is usually the one behind the wheel, you will want your own hire car to link it all together.
Taste the Non-Alcoholic Side of Napa
The biggest change in Napa since we first wrote this guide is that not drinking no longer means missing the tasting experience. A handful of wineries and bars now pour serious non-alcoholic flights, and you can even book a tour built entirely around zero-proof stops. This is the part of the trip a sober traveler used to have to skip, so it is where I would start.
| Where | What you get | Price | Town |
|---|---|---|---|
| The Yount Room (No & Co.) | Dedicated non-alcoholic flight: de-alcoholized wines plus sparkling teas and crafted drinks | Flights $20 to $50 | Yountville |
| Castello di Amorosa (Libero) | Alcohol-removed wine flight (Moscato, Sparkling Bianco, Cabernet Sauvignon) inside the castle | From $60 | Calistoga |
| St. Clair Brown | Zero-proof flight of three house-made switchel garden sodas | $30 | Downtown Napa |
| DECANT Napa | Alcohol-free bottle shop and bar: NA spirits, wine alternatives, NA beer, by-the-glass pours | Varies | Downtown Napa |
| Folklore | Non-alcoholic cocktails at a drinks-and-vinyl bar | Varies | Downtown Napa |
| Napa Zero Proof Tours | Guided two-hour walking tour of downtown non-alcoholic stops (18+) | $149 per person | Downtown Napa |
The Yount Room opened in February 2026 in Yountville’s old rail depot at 6505 Washington Street, and it runs the most developed non-alcoholic program in the valley under the name No & Co. The flight mirrors a real tasting, with some pours that begin as fully fermented wine before the alcohol is removed, alongside sparkling teas. Tasting flights here run $20 to $50.
Castello di Amorosa, the hilltop castle winery near Calistoga, launched its Libero line in June 2025: alcohol-removed Moscato, Sparkling Bianco, and Cabernet Sauvignon, poured as a flight from $60. We toured the castle itself years ago and it holds up as an attraction on its own, so the Libero tasting gives a non-drinker a reason to do the full visit.
In downtown Napa, St. Clair Brown is a small winery and brewery that pours a $30 Zero Proof flight of three house-made garden sodas, built on switchel, the old vinegar-ginger-honey drink, with produce from their garden. Seating is capped at ten, so reserve ahead. A short walk away, DECANT Napa is a bottle shop and bar with a dedicated alcohol-free range, and Folklore mixes non-alcoholic cocktails alongside its regular list.
If you would rather have the whole thing organized for you, Napa Zero Proof Tours runs a guided walking tour of downtown’s non-alcoholic stops, about two hours, for $149 per person. If you only do one of these, make it the flight at The Yount Room or Castello’s Libero tasting. Both give you the swirl-and-compare ritual that makes tasting fun, minus the alcohol.
Visit Wineries That Offer More Than Wine
Most tasting rooms are cramped and not much fun if you are not drinking. The trick, especially with a mixed group, is to pick wineries with something extra for the people who are not tasting. Plenty of Napa estates are worth the visit for the architecture, art, and grounds alone.
Tour the medieval-style castle at Castello di Amorosa, or take in the valley views from the new aerial gondola at Sterling Vineyards, which reopened in October 2023 after the Glass Fire with eight-seat cabins replacing the old tram. Darioush is built like a Persian palace and worth a look for the columns alone.
If you love art, several wineries double as galleries: Artesa, Clos Pegase, HALL with its sculpture grounds, Hess Persson Estates (the winery formerly known as the Hess Collection), and Mumm Napa, which keeps a fine-art photography gallery. Film buffs can visit Chateau Montelena, the real winery behind the movie Bottle Shock, whose 1973 Chardonnay won the white-wine flight at the 1976 Judgment of Paris. For history and a picnic, V. Sattui has an Italian deli and shaded lawns, while Spring Mountain Vineyards and Beringer (look for the 1884 Rhine House mansion) bring the Victorian grandeur. Our pick for non-drinkers is Castello di Amorosa, where the castle tour earns the trip even if you never taste a thing.

See Napa Valley from the Air
The valley looks its best from above, whether from a helicopter, a small plane, or a hot air balloon at dawn. I took my first balloon ride here as part of a bridal shower, and while it was pricey, it made for a beautiful morning and some of my favorite photos of the region. One word of warning from experience: weather grounds balloons often, so build in a backup morning. Ours was canceled the first day and we had to rebook for later in the trip.
You can book a sunrise hot air balloon ride with sparkling-wine brunch (ask for sparkling cider or juice instead), or compare helicopter and plane sightseeing flights for a longer look over the vineyards and Lake Berryessa. Prices vary a lot by season, so it pays to compare and to look for shoulder-season deals in spring and late fall.


Ride the Rails
The Napa Valley Wine Train is best known for wine, but you do not have to drink to enjoy it. The draw is the food and the scenery from restored antique rail cars, and you can ride it as a straight lunch or dinner outing without a winery stop tacked on.
For something more hands-on, the Western Railway Museum at 5848 State Highway 12 in Suisun City keeps a collection of historic streetcars and interurban electric trains from across the Western United States. Your ticket includes an electric train ride through the Montezuma Hills along the original main line of the Sacramento Northern Railway. It is a real hit with kids and railway fans, and it sits about half an hour southeast of the city of Napa.

Eat Your Way Through the Napa Valley
Second only to wine, food is the reason to come to Napa, and none of it requires a drink. As of the 2026 Michelin Guide to California, Napa County has four Michelin-starred restaurants: The French Laundry in Yountville, the only three-star in the county, plus Auberge du Soleil in Rutherford, Auro in Calistoga, and Press in St. Helena at one star each. We celebrated a special anniversary at The French Laundry, and if a meal there is on your list, our separate guide on getting a French Laundry reservation walks through exactly how the booking system works.
You do not need a Michelin budget to eat well, though. Stock up for an upscale picnic at Oxbow Public Market in Napa, where vendors like C Casa sell everything from tacos to local cheese and crepes, or at Gary’s Wine & Marketplace in St. Helena, which took over the old Dean & DeLuca space. For a casual bite, Model Bakery in St. Helena is famous for its English muffins, and Gott’s Roadside does burgers and shakes at picnic tables.
Napa is also olive oil country. Several producers run tastings open to the public, including Round Pond and Long Meadow Ranch. For something older and quieter, the Napa Valley Olive Oil Manufacturing Company has been an Italian grocery on a St. Helena back street since 1931, and it is a fine place to buy oils, vinegars, and imported pantry goods to take home.


Soak in the Hot Springs and See Old Faithful
The town of Calistoga sits on natural mineral hot springs and is the spa capital of the valley. Its signature treatment is the mud bath, a soak in warm volcanic ash followed by a mineral-water bath. Indian Springs and Dr. Wilkinson’s are the two best-known spas, and Indian Springs added a Himalayan salt room and infrared saunas in 2026. A mud bath is my single favorite wine-free thing to do in Napa, and it is the one I would tell you not to skip.
While you are in Calistoga, stop at California’s own Old Faithful Geyser at 1299 Tubbs Lane, one of only two geysers in the world named Old Faithful (the other is in Yellowstone). It erupts roughly every 15 to 30 minutes, shooting steam and scalding water 60 to 90 feet in the air, and the timing shifts with the weather. The site is open year-round, with admission of $15 for adults, $13 for seniors and military, $9 for children 4 to 11, and free for under-4s. There is a small petting zoo with goats, sheep, and a llama, which makes it an easy stop with kids. We found it a little overpriced for what it is, so I would treat it as a short add-on to a Calistoga day rather than a main event.

Explore Napa’s History and Culture
For a region this famous, Napa has a surprising amount of history to dig into, and almost all of it is free or cheap. The Napa Valley Museum in Yountville covers the geological, agricultural, and cultural story of the valley, and the Hatt Market and Historic Napa Mill on the downtown riverfront gives a feel for the town’s milling and shipping past, now home to a historic hotel, shops, and restaurants.
Up-valley, the Bale Grist Mill State Historic Park preserves a water-powered grist mill built in 1846, which still grinds grain during weekend milling demonstrations. From the mill you can walk the History Trail to Bothe-Napa Valley State Park, which has picnic grounds, hiking trails, the site of the valley’s first church, and a pioneer cemetery. Back in town, look for the mosaic fountain by Alan Shepp behind the Napa General Store, which depicts the area’s history, including its harder chapters such as Ku Klux Klan activity in the region.
Art lovers should book a visit to di Rosa Center for Contemporary Art, open Thursday to Sunday from 11 to 4, where contemporary works fill galleries and spread across a 217-acre property with an outdoor sculpture meadow.

Catch a Show
Napa has a small but real live-entertainment scene. The Uptown Theatre, a restored 1937 Art Deco hall in downtown Napa, books touring musicians and comedians year-round and is the most reliable bet for a night out. The historic Napa Valley Opera House building still stands downtown, though its long-running Blue Note jazz residency has ended, so check what is on before you count on a show there.
In summer, wineries and parks across the valley host outdoor concerts, film nights, and festivals that are open to the public, and there are cinemas in town if you just want a new release. Check the Visit Napa Valley events calendar or the printed weekly guides you will find in hotels and visitor centers to see what is on during your stay.
Go Shopping
Napa rewards browsers. The best strolling-and-shopping streets are Main Street in St. Helena, downtown Napa, the Hatt Market on the Napa riverfront, the V Marketplace (the old Vintage 1870 complex) in Yountville, and Lincoln Avenue in Calistoga. For gourmet food shopping, Oxbow Public Market gathers olive oils, cheese, produce, crepes, and ice cream under one roof.
Napa shopping usually comes with a Napa price tag, but the Napa Premium Outlets offer a more wallet-friendly option, with around 50 stores including Cole Haan, Nike, Coach, Brooks Brothers, Ann Taylor, Banana Republic, Tommy Hilfiger, and Polo Ralph Lauren. (If you shopped here years ago, note that Barneys and Gymboree have both closed.)

Take a Factory Tour
Just south of the valley in Fairfield, the Jelly Belly candy factory (now owned by Ferrara) runs a tour that is a hit with children, with viewing of the production line and plenty of samples. Tours run roughly 9:15am to 4pm. Lines can be long, so go early. We once waited almost an hour for the 45-minute tour, and it was still worth it for the kids in our group. The old Anheuser-Busch brewery tour that used to sit nearby has since closed, so Jelly Belly is now the main factory stop in the area.

Get Outdoors
Hiking, biking, and scenic driving are all easy ways to fill a wine-free day. The Napa Valley Vine Trail is a paved walking and cycling path running the length of the valley; the completed Napa-to-Yountville section covers about 12.5 miles of flat, car-free riding. For trail-by-trail routes, the Visit Napa Valley hiking pages and their cycling guide are the best starting points.
For something more ambitious, the trail up Mount St. Helena climbs to the highest point overlooking the valley, and Linda Falls near Angwin is a short, shaded walk to a small waterfall. Lake Berryessa, on the valley’s eastern edge, is the spot for swimming, boating, and lakeside picnics in summer. You can also fish Putah Creek with Napa Valley Fly Guides, who run half- and full-day trips with gear and lessons included.
If you would rather drive, the Silverado Trail is the prettier, quieter alternative to Highway 29 up the valley, though it has a reputation for accidents, so take the curves slowly. Round it out with a walk through the Petrified Forest in Calistoga. And for a full wine-free day just over the county line, Safari West in neighboring Sonoma runs real safari-style tours past giraffes, rhinos, and cheetahs, which is about as far from a tasting room as you can get.

The Best Time to Visit Napa Without Wine
Napa works year-round, but the season changes the experience. Spring, around March and April, brings wildflowers, green hills, and some of the most reliable mornings for ballooning. Summer, June through August, is peak season with the longest hours, outdoor concerts, and warm lake days, though it is hot and busy. Harvest, or “crush,” runs September into October and is the prettiest and most crowded stretch of all, with the valley in full color.
Winter, from December through February, is the quietest and wettest time, and it is when I would come for a non-drinking trip. Prices and crowds drop, the spas feel like a reward on a cold day, and a mud bath in January beats one in August. Whatever month you choose, book balloon rides, spa treatments, and any French Laundry meal well ahead.
Getting There and Around
The city of Napa sits about an hour and a half north of San Francisco, and the valley itself is long and strung out along two main roads. Public transit is limited, so nearly everyone drives, and the wine-free traveler is usually the designated driver anyway. If you are flying into San Francisco or Oakland, a hire car makes the valley far easier to cover than relying on rideshares between towns. If Napa is one stop on a bigger trip, it pairs naturally with the coast and the city; our friends at Finding the Universe have a full two-week California road trip itinerary that folds in wine country.
Napa Without Wine: Frequently Asked Questions
Is Napa Valley worth visiting if you don’t drink?
Yes. Napa has plenty to do that has nothing to do with alcohol, from hot air balloons and Calistoga mud baths to top restaurants, hiking, and a geyser that erupts every few minutes.
The valley has also built out a real non-alcoholic drinks scene in the last couple of years, so even the tasting-room ritual is now open to non-drinkers. After many trips here with a non-drinker, I would tell anyone on the fence to come.
Can you visit Napa Valley while pregnant?
Yes, and plenty of Napa’s best experiences are pregnancy-friendly. You can do the food, the geyser, the trails, the train rides, the shopping, and the new non-alcoholic flights without a second thought.
The main things to skip are the hot mineral soaks and mud baths, since the heat is generally not recommended in pregnancy, and the balloon rides, which most operators will not take pregnant passengers on. When in doubt, call the spa or operator ahead and ask.
Where can you do a non-alcoholic wine tasting in Napa?
The two standouts are The Yount Room in Yountville, whose No & Co. program pours a dedicated non-alcoholic flight, and Castello di Amorosa near Calistoga, where the Libero flight of alcohol-removed wines starts at $60.
For something different, St. Clair Brown in downtown Napa pours a $30 zero-proof flight of house-made garden sodas, and Napa Zero Proof Tours runs a guided walking tour of the city’s non-alcoholic stops for $149 per person.
What is there to do in Napa with kids or visitors under 21?
Quite a lot. The Old Faithful Geyser and its petting zoo, the Jelly Belly factory tour, the Western Railway Museum, and Safari West in neighboring Sonoma are all built for families.
Add in the Napa Valley Wine Train, the Petrified Forest, Lake Berryessa in summer, and bike rides on the flat Vine Trail, and you can fill several days without anyone needing to be 21.
Do you need a car to visit Napa Valley?
For most trips, yes. Public transit between the valley’s towns is limited, and the wineries, spas, and trails are spread out along Highway 29 and the Silverado Trail.
If you are the designated non-drinker, you will likely be driving anyway, so it is worth having your own hire car rather than depending on rideshares, which can be slow to turn up once you are up-valley.
Final Thoughts on Napa Without Wine
You do not need to drink to fall for the Napa Valley. After years of visiting with a non-drinker, the days I remember most are the balloon at sunrise, the mud bath in Calistoga, and lunch on the lawn at V. Sattui, not the tasting rooms. Build a trip around the food, the spas, the trails, and the new non-alcoholic flights, and Napa holds its own as a destination, no wine required.
For planning a wider trip, the Lonely Planet USA guidebook is a solid all-rounder for pairing Napa with the rest of California.
Planning a visit to Napa Valley? Pin this article to Pinterest for later:

Have you found something you enjoyed in Napa besides wine tasting? Any recommendations for non-drinkers we should add? Have a question about planning a wine-free Napa trip? Just leave us a note in the comments below.

Sinegal Post author
This is a super rad article. I loveeee Napa for wine, but it is great to see other aspects of this Beautiful region highlighted.
Jessica & Laurence Norah Post author
Hi Sinegal,
Glad you enjoyed it! Yes, there is a lot more to do in the Napa Valley area other than wine – hope you get a chance to do some of the other things as well 😉
Best,
Jessica
Herman Stevens Post author
I have visited Napa valley for wine tasting several time now after reading your article I think need to visit Napa Valley for non-alcoholic tour. It was an amazing article to read great work.
Jessica & Laurence Norah Post author
Hi Herman, Glad you enjoyed it and yes there is a lot to do in Napa Vally other than wine tasting. Best, Jessica
John Post author
Hi there! Napa Valley is one of the best places in producing wine, but it is good to know there is so much else to do for those not interested in wine. We also took a hot air ballon ride here and had a great time! We personally used the company Balloons Above the Valley. Thanks, John
Jessica & Laurence Norah Post author
Hi John, Thanks so much for your comment and so glad you had a great visit to Napa Valley and a nice hot air balloon ride!! Jessica
nari Post author
No way! First of all, yay for Napa Valley living. So much wine and so much else to do as well!
Jessica & Laurence Norah Post author
Hi Nari, Yes, Napa Valley is mainly known for its wine but it offers a lot more as well! If you are planning a trip, feel free to follow-up with any questions! Best, Jessica
ryan J Post author
Oh my, the Jelly Belly factory tour would be awesome!
Jessica & Laurence Norah Post author
Hi Ryan, Yes, the Jelly Belly factory tour is really fun! Great for families or just anyone who enjoys candy 😉 A good addition to the many wine-related activities of Napa Valley and perfect for those who don’t or can’t drink alcohol. The other factory tours nearby are worth considering as well. Best, Jessica
Napa Kayak Post author
There is also many great places to Kayak in the Napa Valley! It is so beautiful!
travelcats Post author
Yes, especially when the weather is sunny but not scorching hot! Love Spring in the Napa area:) ~ Jessica
Andy Post author
Thanks for the blog. I was worried and almost decided not to go to Napa. But now it seems we can have fun there as well.
travelcats Post author
Hi Andy, glad this article was helpful. Yes, you can definitely visit Napa even if you don’t want to drink alcohol. There are so many other things to do here and you can even visit some of the wineries without drinking. Have a great trip to Napa Valley! Jessica
Karen Lynn Post author
You can take art workshops at the Calistoga Art Center, too!
travelcats Post author
Thanks for sharing that tip Karen!
Jrod Post author
Hot air balloon ride should be at the top of this list. You can sse Napa Valley Aloft http://www.nvaloft.com
travelcats Post author
Hi Jrod, we actually just went hot air ballooning last weekend in Napa and it was fun. We personally used the company Balloons Above the Valley.
Sandy G. Post author
Great ideas and nicely organized. I live near Fairfield and am always looking for easy things to do with company. I would like to mention the diRosa preserve in the Carneros region, which could also include a drive by of the Domaine Carneros French faux chateau opposite and the fountains at Artesa, which also has art exhibits. The diRosa collection is quite personal and unique.
travelcats Post author
Hi Sandy, diRosa is a great idea which is why we already have it mentioned in #6:)
Fidelma Post author
Thank you f or this list, I’m visiting napa next weekend and had no idea what to do while there as I do not drink, now I have too many ideas!!
travelcats Post author
Glad this was helpful and hope you had a fabulous weekend in Napa!
C3 Post author
Don’t forget the natural hot springs and spas of Calistoga,
travelcats Post author
Yes, we mention those but have not had the chance to visit any yet. We’ve heard positive things though!
Jim Sullivan Post author
What a great article! Thank you so much for including Castello di Amorosa as part of your blog. We are humbled!!
Warm regards,
Jim
Jim Sullivan
Vice President, Public Relations and Marketing
707-967-6278
Jared Post author
Don’t forgot about Yountville! The cutest town in NV. located in Yountville, the best and oldest hot air balloon company in Napa Valley. Napa Valley Aloft. Garden tour of French Laundry, Bouchon Bakery.
travelcats Post author
Hi Jared, Yountville is part of the Napa Valley. Some of the pictures and places mentioned in the post are in and around Yountville. But there are a lot of things to do outside Napa and Yountville too!
Amy Post author
Thank you! My friend and I decided to make a random weekend trip and our finger fell on Napa valley. Neither of us are huge drinkers so it is nice to know we will have plenty to see on a day trip!
travelcats Post author
Glad this helped plan your trip! Have a great time in Napa!
Kate Post author
Haven’t been to Napa Valley for 4 years. Going back in 2 weeks, so this post is very helpful. Thank you!
travelcats Post author
Glad these travel tips were helpful! Have a great time in Napa!!
Bonnie Rose Post author
Great list of things to do that do not involve drinking Wine. I really loved the train idea! That would be a great way to see the sights! T
travelcats Post author
Thanks for stopping by! Yes, the trains can be fun. We definitely plan to continue to keep joining Travel Tuesday.
Marilyn S. Post author
Very helpful article, thank you. We are coming from Texas during the America’s Cup finals. We only have 48 hours in Napa Valley. Is there a must see list somewhere? Planning on seeing Castello de Amorosa and Oxbow market. Then we have 60 hours in San Francisco. Both places have so many restaurants and activities to choose from in such a short period of time.
travelcats Post author
Welcome Marilyn, I am glad that this article was helpful planning your quick Napa Valley itinerary. Unfortunately, I don’t have much information up on the blog yet on San Francisco, but I am happy to suggest some places for you to visit, just send me an e-mail (see our Contact Us page) and I can try to suggest some places that might be of interest.
Rachel Brandt Fisher Post author
I have lived in California for the past 19 years and have yet to make it up to Napa. My best friend is my usual travel partner but she doesn’t drink and that makes a wine tour of Napa a little pointless for her. Maybe I’ll show her this and convince her there is plenty to do in Napa that doesn’t involving drinking wine. For her at least, I will be partaking in the wine.
travelcats Post author
Welcome Rachel, thanks for stopping by. Yes, hopefully this article will convince your friend that there are plenty of other things to do in the Napa Valley besides just wine tasting. Some of the winery tours are interesting even for non-drinkers, and there are plenty of other things to do as well.
Christy Post author
I don’t really like wine, so this is helpful. The factory tours, in particular, sound fun. I’d love to visit Napa Valley one day.
travelcats Post author
Thank you for the comment, I am glad you found the article helpful. Yes, while Napa Valley is primarily known as a wine and foodie destination (and rightfully so), there are lots of other things you can do here as well.
Mary G. Post author
My husband and I have never been to Napa Valley, but we are looking forward to our upcoming trip next month. I was a little nervous at the fact that Napa is known as wine country and as much as I love wine I wont be drinking any due to the fact that I am pregnant. I origanally planned and booked this trip about 8 months ago before I was pregnant and found out 2 months ago that i will be expecting. My first thought was just to cancel the trip but after talking to my husband and reasearching all the other things in Napa that you can do without alcohol we decided to go on the trip anyway. I think I am most excited to take a train ride with Dinner. I guess I will be doing a lot of eating and shopping in Napa Valley. Works for me.
travelcats Post author
Hi Mary, welcome to our blog! I am glad you found this article helpful. Yes, there are a lot of things you can do in Napa even when you can’t drink. You can also look into the nearby Sonoma area which offers even more outdoors activities and things to do. I am sure you and your husband will have a great time in Napa. Feel free to report back on your trip as I am sure you’ll discover even more fun activities during your trip.
Jackie H Post author
I have been to Napa several times and have done only a few of these things! That mural looks really interesting. Is the crepe place actually in the Main Oxbow Market building? How would you rate the Fairfield factory tours?
travelcats Post author
Hi Jackie,
Yes, the crepe place is called La Crepe and is located in the main Oxbow Market building. We have tried the citron crepe and it was good.
La Crepe website
Out of the three Fairfield factory tours mentioned, we have only done the Jelly Belly factory tour. But you drive right by the beer and olive oil factory tours so it would be easy to combine them. We had a long wait for the Jelly Belly tour as its quite popular, especially for families. It’s definitely not for everyone, it is probably best for families traveling with kids and those who really like jelly beans. We liked it, but the long wait in line and the large number of people on the tour were definitely cons. During the tour, we didn’t have opportunities to really ask questions and you mainly watch a series of TV monitors. However, we had fun doing it nonetheless and you get a free bag of jelly beans at the end. You can also book small, private more in-depth tours that really allow you to be on the factory floors and learn more the production of jelly beans. These are $47/person but can be scheduled in advance so you can avoid the lines for the free tours.
Jelly Belly Factory website