Hopefully you’ve already read our About Us page and already know a bit about us and our blogs. This page focuses on how we make money, what the disclaimers at the end of some posts mean, how we travel, how we choose who to work with… that sort of thing. Or maybe you’re just bored.
Well, whatever the reason, we thought we’d lay out a short code of ethics for the site that’ll let you see, transparently, what it is that we’re up to, how we make our money, and what our goals are for the two sites that we run (we also run Finding the Universe).
First, some basics. We’re travel writers and photographers, and you, dear reader, are our audience. Hello!
Goals of Our Travel Blogs
We want to:
- Share our travel stories, travel tips, and photos
- Inspire YOU to travel and visit the places we go
- Provide you with information to help you plan your trips
- Generate an income that lets up keep doing the above three things
The last point is the one we’ll focus on in regards to our ethical code.
How We Generate an Income
Travel blogging is not the most lucrative career let us tell you, and we make an income through a variety of means to be able to support ourselves:
- Working directly for companies and producing content for them (photos, social media content, articles, photos, videos)
- Selling photography services to companies, including event photography, teaching photography, and directly selling photos of destinations or products
- Generating affiliate sales. Sometimes we will recommend products to you that you can perhaps buy through online stores, or recommend a booking site for hotels or car rentals. We only recommend products that we actually use ourselves that we believe in.
- Marketing directly to our audience – sometimes a company want to share its story via our social media channels, ad banner, through a giveaway or a product review or similar. We will, again, only work with brands that we are excited about and genuinely believe in.
- Taking sponsored trips. We are often invited on trips to experience destinations, these are also referred to as “press” or “fam” trips. Usually these include our accommodation, transport and food, and they may also include a daily rate to cover our time and effort. Experiencing a destination, taking photos, and creating content is quite time consuming, and it is nice to be rewarded for our efforts – although our primary goal is to create great content, and we only go on trips that excite us.
Our Code of Ethics:
- Never recommend a product or service that we don’t believe in ourselves.
- We will share all relevant links, affiliate or not.
- Only go on trips, paid or otherwise, that we genuinely want to go on and write about. If we’re offered a trip and it’s not something we would have done normally, we won’t do it.
- Only work with brands that we believe in that are relevant to you
- Never allow content to be dictated – we control everything that appears in the content we create, and we will only share our honest opinions. Our loyalty lies to you, our readers, not to any brand or destination that we work with. If we have a bad time or bad experience with a product, we’ll tell you about it! We aim to provide honest, objective, and balanced reviews.
- Strive to ensure that at least 50% of the content we share is unsponsored
- Always disclose clearly at the bottom of posts if the post was created as part of a marketing campaign and disclose clearly anything we received from a sponsor (flights, food, compensation) and the name of that sponsor.
- Adhere to the Professional Travel Blogging Association code of ethics
And that’s it, please feel free to email us if you have any questions. Thanks for reading!